Initial Situation

The client had a large number of products, but the content for them was not processed in a unified or strategic manner.
Without high-quality visuals, video, and optimised listings, it was challenging to achieve a high conversion rate and long-term profitable sales.

Additionally, there was no process in place to ensure the regular introduction of new products on Amazon in high quality.

Chosen Strategy

We opted for a collaboration model in which:

• every 6 weeks we prepare 7 new, highly optimised products,

• each product has its own high-quality visuals, infographics, and video,

• the emphasis is placed on conversion, credibility, and profitability.

The goal was not just to expand the portfolio but to ensure that each new product has the real potential to be profitable.

Implementation

The content team focused on creating:

• high-quality product visuals,

• clear infographics,

• video content that enhances the product's credibility.

One of the products prepared in this way – nut collector – became an exemplary case of a well-set content strategy.
The product achieved a conversion rate of 14%, meaning that out of 1000 visitors to the listing, approximately 140 customers purchased it.

Result

In the very first month of sales, this product achieved:

• revenue of nearly €32,000 – €35,000 per month,

• profitability at the level of 30% – 32% of total sales.

This case study shows that the combination of systematic content creation, high-quality visuals, and a clear strategy can bring not only an increase in revenue on Amazon but also exceptional profitability.